Why the NFL Chose NBC for the Rams-Bears Divisional Round: A Deep Dive
The NFL's decision to air the Rams-Bears divisional round game on NBC is a strategic move with multiple implications. Here's a breakdown of why this choice was made and what it means for both the league and the networks involved.
The History of the Window
First, let's understand the context. The 5:30 p.m. Sunday window has traditionally been a coveted spot for CBS and Fox. These networks have dominated late-afternoon games, which consistently draw the highest viewership. The 49ers-Eagles wild-card game, for instance, attracted a massive 41.1 million viewers, solidifying the power of this time slot.
NBC's Preferences and Campaigns
NBC Sports president Rick Cordella confirmed that while the network expresses preferences and even campaigns for specific games, the final decision rests with the NFL. This process is standard practice, with the league prioritizing viewership and network strength.
Local and National Benefits for NBC
NBC's happiness with the decision is evident. On a local level, NBC 5 will benefit from broadcasting the Bears game, similar to Fox 32's approach last week. To retain viewers, NBC 5 will air 'Playoff Extra' post-game, featuring hosts like Alex Maragos, Dave Wannstedt, Charles Tillman, and Jim Miller.
Kevin Cross, NBC Chicago president and general manager, expressed excitement, highlighting the impact of the NFL on viewership. The Bears game is a significant draw, and NBC's previous coverage of a thrilling Bears-49ers contest on December 28 further solidifies its appeal.
Balancing Act and Super Bowl Momentum
The NFL's decision to give the Rams-Bears game to NBC was a strategic balancing act. The league aims to distribute games across partners while building momentum for the Super Bowl broadcast. NBC's previous wild-card game, Chargers-Patriots, averaged the second-lowest viewership at 28.9 million viewers.
The Steelers Factor
The outcome of the Texans-Steelers wild-card game on Monday night was crucial. If the Steelers had won, their potential divisional round game against the Patriots might have been scheduled for 5:30 p.m. on Sunday, though not necessarily on NBC. However, the Steelers' close victory and Aaron Rodgers' performance could have led to a different outcome, ultimately placing the game on ABC and ESPN at 2 p.m. on Sunday.
The Debate Over Scheduling
Some argue that the 49ers-Seahawks game, scheduled for 7 p.m. on Saturday on Fox, should have been swapped with the Rams-Bears game. The 49ers' short week after playing on Sunday might have been a factor. However, the NFL's decision to prioritize national appeal and maximize viewership ultimately prevailed, as playing on Saturday after Sunday is not uncommon in the NFL playoffs.
The Business of Sports
Ultimately, these scheduling decisions are driven by the goal of maximizing viewership and revenue. The NFL's choices are designed to create the most compelling viewing experiences, even if it means making controversial decisions that prioritize business over team schedules.
Looking Ahead
As the playoffs progress, the NFL will continue to make strategic decisions to ensure the most exciting and watched games. The Rams-Bears game on NBC is a testament to the league's ability to adapt and cater to viewers, even amidst debates and controversies.
